01
HISTORY
— Hiroyuki Oonishi
Welcome to the world of Light and Shadow, a new bathroom design concept by INAX. This new concept embraces the traditional Japanese aesthetic of celebrating natural light and shadows. Browse through and see how it provides a deeper level of relaxation and vitality to help you transform your everyday life.
The Japanese have traditionally sought beauty by embracing natural light and its seasonal changes within the architecture.
From the sunlight and the dim glow of the moon emerge a myriad of different shades of darkness, creating spaces of unparalleled beauty through the interplay of light and shadows.
The Japanese have traditionally sought beauty by embracing natural light and its seasonal changes within the architecture.
From the sunlight and the dim glow of the moon emerge a myriad of different shades of darkness, creating spaces of unparalleled beauty through the interplay of light and shadows.
In today’s content-rich society, everyone needs a space for a moment of self-reflection. INAX transforms bathrooms from mere functional necessities for personal hygiene to comfortable spaces that transform everyday life, refreshing and re-energizing people in body and mind.
The “bathroom of light” refreshes one’s mind as though the brightness washes away one’s troubles. The light falling on tiles and products forms a gradation of shadows with a rhythmical effect, filling the entire space with delicate illumination while emphasizing the brilliance of the sun. Bathrooms are no longer spaces of limited importance where people spend minimum time. They are taking center stage, offering cleanliness and comfort, transforming everyday life.
The “bathroom of shadows” is dark but in a pleasant way. With a beautiful pale light generated by combining natural light and illumination, it is full of atmospheric shades formed by carefully designed and positioned tiles and products. Shutting out the hustle and bustle of everyday life, the serenity of the overall space brings about a deep level of relaxation suited for the day’s end, to nurture the vitality for tomorrow.
MOVIE 01
MOVIE 02
Japanese architectural practices have created spaces of unparalleled beauty through the masterful use of the light and shadows. Mystical rays of light penetrate through small windows, forming different shades and shadows on the floor, walls, and products. This creates a sense of serenity, of utter relaxation -an unembellished yet thoroughly elegant space. Only by carefully designing the use of light can the combination of architecture and products, from tiles to toilets, create such an atmosphere. The S400 LINE by INAX introduces this feature to your bathroom space allowing you to recharge and spend a moment of reflection.
01
HISTORY
— Hiroyuki Oonishi
02
DESIGN
— Paul Flowers
03
LIGHT AND SHADOW DESIGN CONCEPT
— Yoichiro Tomioka
04
MATTE GLAZE CERAMIC
— Kazuo Takeuchi, Shunzou Iwasaki and Kanoko Misawa
05
TECHNOLOGY
— Yasuhiro Shirai
When asked the reason why INAX can help people live well, INAX answers: Japan is a country that respects the beauty of nature and people, and INAX is a brand nurtured by Japan’s unique tradition and culture, inheriting the techniques and spirit of craftsmanship, relentless in the pursuit of quality. Just as unique as Japan is in the world, INAX aims to become the brand of choice for people around the world.
02INAX ANDFRANK LLOYD WRIGHT
Scratch-face and terracotta tiles, produced for the second main building of the Imperial Hotel designed by Frank Lloyd Wright, became the foundation for the birth of INAX.
In those days, such tile manufacturing was still rare. INAX’s founder Chozaburo Ina and his father served as technical advisors for the production, which became the starting point for INAX’s pursuit of beauty and craftsmanship.
INAX has a defined set of Brand Design Values, which are shared by all designers to study thoroughly and further develop the INAX Design.
The Signature elements illustrate the philosophies and values underlying the brand, nurtured over the years in Japan. Being INAX's design DNA, they ensure that all INAX products have a consistent look.
INAX Brand is Pushing Design Thinking in the Home:
Meet This Year's iF Design Winners
To stand in awe of, and with affection for, Mother Nature. Embedded in the Japanese DNA is the desire to seek out the spirit of life across infinite phases in nature—beyond plants and flowers, at times among inorganic sheer rock and rippling water. Sensibility and aesthetic awareness cultivated in this nation of four seasons come alive through expressions molded from clay and fire: Welcome to Japanese Tile World by INAX. Here, the elements of era and trends are superseded by timeless spatial design that breathes a new spirit. Here, the deepest mental state fills all voids.
KANOKO
YOHKAN